Who I help
I work with all kinds of businesses on the coast. The three sectors below are where I see the most money left on the table, and where my experience makes the biggest difference. But that's not all.
Every listing should look like it belongs to you.
Most agents here work with good photographers. The trouble is that the photographer's style, the website and the agency's own brand often pull in different directions. Buyers notice, even when they can't say why.
- A joined-up listing brandShoot briefs, editing styles, overlays and templates, so every listing is unmistakably yours, whoever took the photos.
- Rental marketing that punches above its budgetShort-form video, virtual tours, twilight edits and clearly labeled virtual staging, using the latest tools to keep costs down.
- Copy that sells the lifestyleEmotive, accurate descriptions, translated by native speakers into the languages your buyers and guests speak.
- Creators and partnershipsHosted creator stays and local partnerships that put your rentals in front of the right travelers.
Rental marketing is the gap. Owners and agents spend next to nothing on it and compete on price. How a property is shown changes who books it, and what they'll pay.
Talk property
Give people a reason to come back. Then another.
On the coast, customers have endless choice and your team might change every season. What turns a one-off visit into a regular is how people are made to feel, and that depends on your staff knowing what your brand stands for.
- Service experience designMap the customer's visit from the first search to the bill, and fix the moments that are costing you return visits.
- Brand values your team can liveSimple, visual service standards and a quick onboarding session for every new starter, in their own language.
- A repeat-custom engineReviews, WhatsApp and email lists, loyalty ideas and seasonal reasons to come back.
- Creators who fill tablesThe right local faces, properly briefed, and measured on bookings and covers rather than followers.
Even the local chiringuito competes on experience. People want to feel like valued regulars, and they'll go wherever they're treated like one.
Talk hospitality
A great idea deserves a great launch.
Plenty of people here have a strong business idea. Getting it to market takes more than a chat with an AI tool. It takes nuance: knowing who will buy, how to speak to them in their language and culture, and a creative idea worth remembering.
- Positioning and propositionWho it's for, why they'll choose you, and how to say it in one line.
- A go-to-market planChannels, pricing signals, launch sequence and budget, built for commercial viability from day one.
- Globalization and localizationTranslation is the easy part. The hard part is adapting tone, offers and visuals for the Spanish, British, Scandinavian and other audiences who live on the coast.
- Creative with a real idea at its heartAI is a great sparring partner. Turning an idea into a concept that captures what makes your business special is still a human craft.
I've taken new products and services to market, opened new regions, and relaunched brands after big moments like funding rounds and acquisitions.
Talk launchBut that's not all
Clinics, gyms, shops, trades, professional services: the principles are the same. If you have customers, I can help you get more of them.