CDS is a brand and marketing partner helping Costa del Sol businesses win more customers, and keep them coming back.
Brand, demand generation and digital marketing from someone who's done it for global brands, now working locally. Not a euro wasted on schemes that don't pay back, from the corner bar to the agency with a hundred listings.
See the packagesMoney on the table
Plenty of businesses on the coast work hard and still lose out: customers who never come back, a brand that tells a different story everywhere, and marketing spend with no clear return.
Not because they don't care, but because marketing got complicated. My job is to make it simple, focused and commercial again.
How the engine works
The engine behind results
Demand, not decoration. Results don't come from one-off campaigns. They come from an engine that finds customers, converts them and brings them back, and that engine is what I build.
Attract
Demand generation and digital marketing: search, paid social, creators and content that put you in front of the right people.
Convert
Websites, offers, booking flows and fast follow-up that turn interest into bookings and sales.
Keep
CRM, email, WhatsApp, reviews and service standards that turn first-time customers into regulars.
Measure
Tracking and reporting that show what every euro returned, so the engine gets better every month.
What I can do
Strategy when you need it, hands-on delivery when you don't. Everything below I've done at scale, now sized for local businesses.
Brand strategy & identity
Positioning, naming, visual identity and tone of voice that make you the obvious choice.
Websites
Design, build, hosting and SEO, with sites built to turn visitors into bookings and inquiries.
Apps
App design, development and launch on the App Store and Google Play, from idea to live product.
Demand generation
Always-on programs and campaigns that fill pipelines, rooms and tables, measured from first click to revenue.
Digital marketing
SEO, Google Ads, Meta and TikTok, managed against cost per booking, not clicks. Budgets earn their place or get cut.
Content & social
Photography, short-form video and copy on a rhythm you can keep, translated by native speakers when you need it.
Creators & influencers
Local creators matched to your audience, briefed properly and measured on results.
CRM, email & WhatsApp
Lists, automations and loyalty that keep customers coming back without you chasing them.
Customer experience
Customer journeys and service standards your team can deliver, whatever the season.
Launches & go-to-market
Propositions, pricing signals and launch plans for new businesses, products and services.
Events & partnerships
Events and local partnerships planned around a return, not just a good night.
Reporting & analytics
Simple dashboards in plain numbers, so you always know what your money did.
Packages
Start small, grow from there. The Starter Pack exists so even the smallest local business gets real strategy, not just a quick fix.
- 01Starter PackAn on-site brand and marketing review, the essentials fixed, and a 90-day plan you can run.
- 02Marketing ProgramThree months of campaigns, content, creators and a repeat-custom engine.
- 03Marketing PartnerSenior marketing leadership, ongoing, without a full-time hire.
Who I help
I work with all kinds of local businesses. These three sectors are where I see the most money left on the table, but they're far from the only ones.
One brand, photo to keys
Listings that look like they belong to you, and rental marketing that punches above its budget.
For agents & owners
Regulars, not one-offs
Service experiences people come back for, and brand values your whole team can live, every season.
For bars, restaurants & hotels
From idea to income
Positioning, localization for international audiences, and creative with a real idea at its heart.
For founders
About me
I'm Sam. I've spent nearly two decades leading marketing for hotels, global services groups and international software companies, at director and VP level. Now I bring that experience to businesses on the coast, at a scale that fits them.
- Senior thinking, without the senior salaryThe same strategy I've delivered for global companies, without hiring a head of marketing.
- Brands that look the part, fastI've launched and relaunched brands many times for global companies. Yours won't need a year-long agency process.
- Spend you can see workingEvery program I run is measured in bookings, inquiries and revenue.
- Hospitality from the insideFrom hotel marketing to global hospitality technology. I know covers, occupancy and repeat guests.
Modern tools, AI included, let one person do what used to take an agency. Creativity and judgement still come from someone who knows the place.
And your business?
Thirty minutes, a coffee and a clearer view of where your next customers will come from. If I can help, I'll show you how. If I can't, I'll tell you.